Design is preventative care
The cheapest design fix is the one you make before launch. Here is why I start every project with a diagnosis.
Most brands come to me with a symptom: the site is slow, the logo looks dated, nobody clicks the button.
Treat the cause
A new coat of paint rarely fixes a structural problem. I start by asking what the symptom is costing and where it really starts.
Put it in writing
Every project begins with a short written diagnosis and a fixed scope. Everyone agrees on the problem before anyone draws a pixel.
A good brief is the cheapest medicine there is.