RX NO. 0003 Branding

Dosing Color: What Brand Guidelines Get Wrong About Consistency

Rigid hex codes promise consistency and usually deliver the opposite

Staff 45 minutes ago 1 min read

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Typography

The Second Life of Old Typefaces: Revival Design in the Age of AI

Why draw from zero when a century-old specimen book already has the DNA of a great typeface? A growing set of foundries are training models to finish what history left incomplete.

K. Fossum 1 min · 45 minutes ago

Product

Built to Heal: How Hospital Wayfinding Became a Design Discipline

A confused patient in a hospital corridor is a design failure with real consequences. Wayfinding has quietly become one of the most rigorous disciplines in the field.

R. Halvorsen 1 min · 45 minutes ago