AFTERGLOW STORE
A dark, high-contrast online store for a limited-run streetwear label, built for drops that sell out in minutes.
Afterglow releases in small batches and sells out fast. The store had to survive a traffic spike and still feel like the brand.
Decisions
- Chamfered cards and corner brackets to echo the garment labels
- Stock counter on every product, updated live
- Checkout reduced to two steps
The first drop sold out in 11 minutes without a single timeout.