NORDLYS BIO
Identity system for a biotech start-up that wanted to look like a lab instrument rather than a wellness brand.
Nordlys develops diagnostic assays. Their founders were tired of the soft, leafy look of every other life-science brand.
Direction
We drew from instrument panels and calibration charts: monospaced data, hairline rules, one amber signal colour.
Deliverables
- Logo and monogram
- 40-page brand manual
- Packaging for three assay kits
- A product site with a live reading simulator
It finally looks like what we actually do.