KARDIA CLINIC
A calm, plain-spoken identity and wayfinding system for a new cardiology clinic.
Kardia wanted patients to feel at ease before they reached the front desk.
Approach
We replaced clinical blue with soft greens, rounded shapes and large, legible type. Every sign was tested with patients over 70.
Deliverables
- Identity and tone of voice
- Wayfinding for three floors
- Appointment-booking website
- Printed patient information leaflets
Patients now tell us the clinic feels like a good hotel.